The base of the Alpro product is the soya bean. In that way, it is important to have a good relationship with the farmers who provide Alpro with those beans. There is a direct contact between the growers and the company. By that, Alpro has a greater control over the beans and can give the farmers a better price. This cooperation results in an advantageous situation for both parties interested. On the one hand, Alpro ensures that they get the best beans. On the other hand, the growers receive a price above the market prices. Furthermore, Alpro offers their growers a long-term contract, making the farmers less vulnerable to one bad harvest. That is why Alpro is a fair company!
Nathan Braeckmans
Source: www.alprosoya.com
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